The evolution is now live across all Daphne Newman and The Afterwhite channels. With this, The Afterwhite is uniquely positioned with intimate knowledge, experience and ties as a designer, manufacturer and curator - lending to a new standard felt by every bride and designer we encounter. This transition represents a necessary, exciting business shift towards entrepreneurial fulfillment and market demand most importantly, it is intended to honour Daphne Newman as the generational roots behind The Afterwhite’s success and evolution. Through The Afterwhite, Daphne Newman will continue to deliver the impeccable quality and style brides covet. Together, we are elated to share that it’s official: The Afterwhite is stepping into the spotlight, and Daphne Newman is joining its curated edit as a featured designer. Meanwhile, as a successful business-builder, artist and visionary, my mother was ready to move behind-the-scenes in Daphne Newman. A one-stop style precursor for chic, bride-to-be looks. After 15 years in the industry (and bearing witness to brides’ endless scouring for fashion-forward, yet affordable looks), I founded the antidote in 2020: The Afterwhite. Little did she know, her designs would become a celebrated and enduring namesake in contemporary bridal fashion - or, that her distinct intentionality and integrity would inspire my own perspective, and endeavours thereafter. When my mother, Daphne Newman, launched the brand in 2016, she believed wholeheartedly in the stories her meticulously crafted robes and veils would inspire. Daphne Newman’s evolution is shifting: A beautiful opportunity to be handled with care.
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